Sincero
For Daniel Srz’s project, we began by doing a photography session in a natural landscape setting. The use of analogue cameras and film allowed us to maintain an overall feel of warmth, creating a welcoming and inviting atmosphere for the listeners.
Afterwards, we designed a changing set of organic wordmarks. These were hand-made explorations using ink which resulted in a unique lettering for the project and his single ‘Silencio’. With these two approaches, we were able to create a cover artwork that is not only visually appealing but tells the beginning of Daniel’s story.
For his guerrilla campaign, we designed a poster to effectively communicate the presence of his music across a range of streaming platforms. By combining these elements, we were able to successfully promote the artist and increase his visibility across a wide range of audiences.
